It’s no secret that 2020 was a nightmare year for the American restaurant industry. According to the National Restaurant Association, 17% of all food service businesses in the United States – more than 110,000 of them – closed last year, and another 400,000 are in deep financial trouble. The coronavirus pandemic was a perfect storm for restaurants as they faced government-mandated shutdowns and a public wary of leaving their homes. It is no wonder those in the food industry are feeling bleak. Fewer than half of restaurateurs think their businesses will rebound in the months and years ahead.
Despite this catastrophic downturn, food trucks actually fared much better than their brick-and-mortar counterparts. Food trucks nationwide reported a modest uptick in total revenues of .4 percent in 2020. In 2021, that number is expected to rise to 2.4 percent. That’s nowhere near as strong as previous years, but at least the numbers are going up and not down. There are a lot of reasons for this, but the most important is that it is relatively inexpensive to start a food truck compared to a traditional restaurant. Food trucks also have the luxury of being able to move to different locations based on demographics and shopping trends.
Of course, success with a food truck business is not automatic. Any company that doesn’t get off on the right foot is going to struggle, no matter how strong the industry as a whole may be. That is why it’s important for owners of these mobile restaurants to make sure that they are focusing on what matters most. Here are some basic things that aspiring mobile restaurateurs should think about when they are planning their next food truck.
Put Effort Into Your Design
Even before people can see your food or even look at a menu, they can see your truck. And appearance does matter. You need to have a truck that looks like an appealing place to buy food.
An old rusty trailer is not going to instill much confidence among diners, but one that is inviting and friendly will always make a good impression.
StickerYou makes decals and stickers that can easily be placed on a truck to clearly identify your business and provide an attractive representation of what you have to offer. For only a few hundred dollars, you can make the plainest truck really pop and even impress patrons with customized products from StickerYou such as clothing and hats.
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